Sixth Assignment

Please design three different department spreads, with multiple variations of each. Make sure to figure out your text lock up, rubrics, imagery, and basic template. Though there can be flexibility in this section (in terms of headline, deck, and photo placement, etc), be sure to keep a strict hangline throughout.


Post work to your blog for feedback during the week.

There is no class next week-- Spring Break! Be sure to wear your sunscreen; we'll see you again on March 12th.

 Maria Abella

Nabil Samadani

Fifth Assignment

Please redo your first feature taking into consideration the things discussed in your class critique, as well as some general suggestions:

1) think of this as a poster

2) write a clever headline that will draw in even the most reluctant reader

3) write a subhed that tells the reader what the editorial content is about

4) include image, headline, subhed, byline, image credit, folio line on your spread

5) make sure this spread captures the content of your mag, speaks volumes about what you want your mag to express and to whom

6) work hard on the typography--that's what ultimately counts!

7) do many variations, a few is not enough, ie at least 20

change image, change layout, crop, try loads of fonts, and different variations on the headline, subhed, byline

make this count!

8) DO NOT wait until sunday to begin this assignment

9) be sure to begin with swipe for typography, image, color (always begin with swipe!)

Design Studios of Note

 

Last class, Martin generously shared the work of a sleek design studio called Workroom (above). Workroom's particular strength lies in its understanding of hierarchy, in addition to its playfulness, creativity, and strong aesthetic.

Please check out their site here, along with a few others that Martin has kindly recommended.

http://www.toko.nu/projects.html
http://www.sulki-min.com/wp/
http://www.robvanhoesel.nl/
http://www.frostdesign.com.au/
http://twopoints.net/
http://silnt.com
http://www.heystudio.es/

Fourth Assignment

Please put aside your department templates for now. Design one feature spread that captures the feeling, demographic, and thrust of your publication.

Put some soul into it. Work toward producing a strong statement that encapsulates the feeling and message you'd like to put out there.

As always, please produce as many variations as you are able. Please use your own photography or illustration; your piece will be infinitely stronger for it.

As discussed earlier in the semester, there are three basic editorial formats:

A: Text on one page, image on the other

B: Image bridges the gutter to take up some space on the "text page"

C: Image spans both pages

Please post to your blogs for feedback before class.

Helpful Reference: Designer Survival Guide

Simple bite-sized tips for new designers provided by industry professionals.

Third Assignment

For next week, please:

1. Revise your department templates, taking into account last class' critiques and the opinions of your peers. Devote a significant amount of time to this task, because it will result in a rock solid foundation for the rest of your magazine. Post to your blog and email us if you would like to review your work before our next class.

2. Record your typefaces, point sizes, and leading on the back of each page you print. This will enable us to make informed decisions about the best looking type for your particular layout.

3. Be sure to print on acceptable paper. Does not have to be anything too expensive-- we're just looking for a nice weight with some brightness, not thin copier paper.


New Terms:
Hangline: the maximum height established for body text within your department template. Body text can start below the established hangline on different pages within your department section, but never above.