Tuesday, January 31, 2012

Second Assignment

1. Redo and expand your swipe, taking into account this week's critique and your classmates' understanding of your demographic.

2. Create a template for your departments. This part of the assignment will take the most time. It should be a solid and dependable template, as it will be used throughout your department section. Some tips:

  • Design your templates as single right-hand pages. 
  • You should set up a comfortable margin, about the width of your thumb from the edge of the page to the start of the first column of text (between 3/8" and 1/2"). 
  • Your grid should include 12 columns and 9 rows, with 1p gutters. 
  • Take some dummy copy from the web, removing any "tricky spots," including parentheses, sub/superscripts, brackets, etc. 
  • Choose a text type appropriate to your subject/audience. Find a comfortable point size and leading. This text type will carry throughout you entire magazine. Your objective is create a nice grey "astro-turf," meaning no holes, rivers, widows or orphans. 
  • You should include a folio, photo credit, byline, rubric, headline, subhead, and body copy. You can  also involve a drop cap, lead in, pull quote, but no illustrations or photos for now, please. 
  • Make many, MANY different variations of these templates, as many as you can, saving them in separate indesign files. 
  • Post these template variations on your blog throughout the week so we can give you feedback. Please contact us if there's something you'd like us to see before your next class.
  • Print with the grid visible for class. 
Please let us know if you have any questions over the coming week. 

Also, if you don't see your name in the class list to the left, it's because I haven't received (or have misplaced) your blog URL. Please send it to me when you can.





Thursday, January 26, 2012

Raster Systeme/Grid Systems









This book is a great source on Grid Systems by the legendary Swiss designer Josef Müller-Brockmann. You can find it at amazon.

Tuesday, January 24, 2012

First Assignment for Spring 2012

This week, please do following:
  • create your blog, and start documenting your work (email us your url, please)
  • mark up GQ spread (see example below)
  • identify your demographic, which will require considering age, income, and education level, and location
  • sign up for typophile.com, and start exploring typefaces
  • collect inspiration—separated by imagery, type, and color—into your swipe folder
  • read Grid Systems (shared on class blog) and the first two chapters of Thinking with Type by Ellen Lupton
  • buy/borrow at least one SPD annual to reference/inspiration (spd.org)

Bring with you to class next Monday:
  • choose your magazine topic/subject matter
  • create a mood board (or a printed collection of swipe material) that captures the feel of your magazine
  • bring a data device if you want the font library
  • the magazines you brought last week


Christine Lange



Megan Glaves




Erin Friedman

Doug McGredy

Thursday, January 19, 2012

grolier club

http://www.nytimes.com/2011/12/24/arts/design/printing-for-kingdom-empire-republic-review.html?ref=arts
www.nytimes.com
The exhibition “Printing for Kingdom, Empire & Republic” at the Grolier Club celebrates French-made typefaces that changed the look of books.