Thursday, February 18, 2010

Assignment - First Feature Opener

Your assignment is to:
* Design your first feature opener in spread. Think about the A-B-C layouts. Think of it as a mini poster. Design a bunch of layouts, at least 20.
* Finish up the departments.


FEATURE OPENER INCLUDES:
- headline
- subhead
- by line
- image of your choice (illustration/ photography/ both)
- no text or little text

Pay attention to layout, color and scale change, choice of image. This spread will reveal your personality, sense of taste, what you deliver when you run wild.


Notes:

1) Please post everything on the blog. We need to be able to see your work off class as well.

2) Choose your swipe wisely. Remember A-B-C layouts. Remember that every art director is going to know if you choose a photo from a famous photographer. You want your art direction and design to be seen, not the famous photographers work. Choose a nice photo/illustration.

3) Choose type nicely. Remember a feature opener consists of a headline, a subhead, a byline, and very few or no text type. Pick typefaces that are relevant to the story.

4) Bring everything (departments and feature opener) you did so far to class. So that we can see if they hold each other.

5) Regarding your feature openers. Design a bunch of layouts, at least 20. If you work in Photoshop in 72- 100 dpi you could be able to make a lot of variations in no time... Change layout save as, change image save as, change typography. Print to size the ones you liked the best. Print all the other variations as well and bring to class.


6) Look at SPD annuals for inspiration, see if you can spot the A-B -C layouts we discussed in class.
a.

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