Editorial Design - SVA: W Design: How it's done

Saturday, July 24, 2010

W Design: How it's done - Edward Leida

W magazine's Design Director Edward Leida talk us through some of his most intriguing layouts for the title and how he keeps it real.
a.

1 comment:

............................ said...: hmm.

i wanna find this interesting and new...

but?

g.; February 28, 2010 at 5:42 PM

Class Requirements

*Please, bring all your layouts to every class so that we can see how each magazine is developing.

*Please, be on time for the field trips. These art directors are busy and are doing us a favor.

*For reference please purchase and study the Society of Publication Designers (SPD) Annuals and Ellen Lupton's Thinking with Type both available at Barnes and Noble, Amazon, the Strand, etc.
* Please, post all your layouts on your blogs.

Other Valuable Resources Include: The Type Directors Club annuals, the Art Directors Club annuals, GQ, Esquire, The New York Times Style magazine, Details, Portfolio and Martha Stewart Living and Kids magazines among others.
Get them! Study the typographic specifics.

Favorite Typefaces

Text Serif
Mrs Eaves, Times New Roman, Fournier, Century Schoolbook, ITC Bodoni, Garamond (Italian - American - Three), Farnham, HoefflerText, Miller Text, Janson Text, Filosofia, Archer, Belizio (FontBureau), PMN Caecilia (LinoType), Century Expanded, Clarendon BT, Caslon, Geometric Slabserif 703, Eldorado Text (FontBureau), Plantin, Perpetua, Stymie, Veljovic, Spira (FontBureau), ITC American Typewriter

Text Sans Serif
Franklin Gothic, Helvetica Neue, Trade Gothic, Locator, Benton Sans, Gothic 720, Gravur Condensed, Akkurat, Bryant, Akzidenz-Grotesk, Bureau Grotesque, DIN, Gotham, Foundry Gridnik, Franklin Gothic, Futura, Interstate Knockout, FF Meta, Neutra Text, Univers

Display Serif
Didot, ITC Bodoni 72, Poster Bodoni, LTC Bodoni 26, Bodoni BE, Farnham, King Caslon, Big Caslon, ITC Caslon 224, Miller Display, Benton Modern Display, Giza, Bookman JF Swash B, Calvert, Carousel (LinoType), Cholla Slab, Ehmcke-HTF, Aachen, Engravers, GEronto Bis (Smeltery), ITC Grouch, Ironmonger (FontBureau), Fry’s Baskerville, ITC American Typewriter Light, Archer, Bell MT, Belizio (FontBureau), PMN Caecilia (LinoType), Clarendon BT, Cloister Open Face, Cochin Black Italic, Cooper Black (70’s look), Eldorado Display (FontBureau), Farnham, Modern No.20, Vineyard, Ziggurat, Spira (FontBureau)

Display Sans Serif
Sackers Square Gothic, Trade Gothic Condensed, Alternate Gothic, Locator, FB Titling Gothic, Akkurat, Sauna, OL Smokler, Agency FB, Champion, Engravers Gothic, Eagle (FontBureau), Bryant, Akzidenz-Grotesk, Avant Garde Gothic, Bureau Grotesque, DIN, Gotham, Foundry Gridnik, Franklin Gothic, Futura, Garage Gothic, Helvetica Neue, Interstate, Knockout, FF Meta,Neutra Display, Typ1451 (Lineto), Univers, United, Vectrex (Lineto)

Script (Display)
Opsmarckt, Brody, Habano, Radio, Batarde Coulee (Lineto), Bello Script, Linoscript, Bickham Script Pro, English Script, Edwardian Script, Fling

Blackletter (Display)
Fette Fraktur

Mono-Spaced (Text and/or Display)
Letter Gothic, Mono (Lineto), Normetica (Lineto), Simple (Lineto), Justice Mono (Smeltery), Kettler (Process Type), Akkurat Mono, Faux CRA, Courier

Ornamental/ Dingbats /Fun
Missionary, Regaliz (IpsumPlanet), Vineta BT, Cottonwood, Communication (Dingbat Icons), Hotmetal PiBorders (LinoType), FF Dingbats, Adobe Wood Type Ornaments, Poplar (wood type look), Woodtype, Restraint (Marian Batjes), FindReplace, Fig, Sauna, Soraya (JustmyType.org), Layer Cake (JustmyType.org), History (Typotheque)