Saturday, December 20, 2008

"Bunch" of logos

original Bunch logo
Bunch was established in 2002, by Denis Kovac and Paulo Silva. It spread organically from London to Zagreb and then to Singapore. Talented friends joined, and the union formed the multi-disciplinary design agency that is the Bunch of today.

They decided to rework their corporate identity and base it around the overarching theme of 'Made in Bunch'. So they asked other designers how they see them and reflect that in their id. The idea is to showcase the variety of work they make and the range of characters in Bunch whilst also getting an alternative fresh view point. In the end this global identity project was collected in the book Bastardised. The book showcases the wealth of creativity, beauty and humour found within 289 of the Bunchisms specially selected from 750 contributions.
To me it's a great example of how many different ways a simple identity can be redesigned. Some ideas may look similar however every outcome is unique.
Here are a few works of the contributors, hope you'll enjoy them.
A.
You may view more logos here.

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