Design your first feature opener.
FEATURE OPENER GUIDELINES
Design your first feature opener as a spread. Think about the A-B-C layouts. Think of it as a mini poster. Design at least 20 layouts.
FEATURE OPENER INCLUDES:
- headline
- subhead
- by line
- image of your choice (illustration/ photography/ both)
- no text or little text
FEATURE OPENER GUIDELINES
Design your first feature opener as a spread. Think about the A-B-C layouts. Think of it as a mini poster. Design at least 20 layouts.
FEATURE OPENER INCLUDES:
- headline
- subhead
- by line
- image of your choice (illustration/ photography/ both)
- no text or little text
- Pay attention to layout, color and scale change, choice of image. This spread will reveal your personality, sense of taste, what you deliver when you run wild.
- Choose your swipe wisely. Remember that every art director is going to know if you choose a photo from a famous photographer. You want your art direction and design to be seen, not the famous photographers work. Choose a nice photo/illustration.
- Choose type nicely. Remember a feature opener consists of a headline, a subhead, a byline, and very few or no text type. Pick typefaces that are relevant to the story.
- Regarding your feature openers. Design a bunch of layouts, at least 20. If you work in Photoshop in 72- 100 dpi you could be able to make a lot of variations in no time... Change layout save as, change image save as, change typography. Print to size the ones you liked the best. Print all the other variations as well and bring to class.
- Look at SPD annuals for inspiration, see if you can spot the A-B -C layouts we discussed in class.
- Post all work on your blog ahead of time and print to size and bring to class.
- Bring everything, feature opener and templates to class. This way we can see if they hold together.
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