GQ department page mark-up exercise.
1) Concept:
Figure out a theme for your magazine.
Try to make it something that fills a niche or one that is not too broad.
1) Concept:
Figure out a theme for your magazine.
Try to make it something that fills a niche or one that is not too broad.
Remember it would be easier on you to pick a topic you enjoy or feel passionate about. Something you'd feel like working on for 10 weeks. Make it as narrow as possible. Write a description--about one paragraph long.
Figure out a target audience:
• age group (make it a narrow one)
• income level (yearly)
• education level (some school/high school graduate/some college/2 yrs college/4yrs college/postgraduate)
• geographic locale (urban/suburban/rural)
• gender (male/female/gender neutral)
(think about what the target audience want, what they aspire to...)
Make a contents list for the magazine including the departments. Figure out what type of stories run in your magazine considering the concept.
2) Mood Board:
Collect inspiring sample images, a color palette, layout ideas and typography related to the topic.
Remember this swipe is helping you build a magazine, there is no right or wrong way to do it.
For swipe check our blog posts , ffffound.com, SPD, etc.
3) GQ Magazine Mark-up:
Get a GQ magazine and pick up a department page such as Manual where there are lots of little details and scan and mark it up.
• Try to describe the sections you see on the page. Body copy, headline, subhead, by line, caption, credits, rubric, folio line, etc. Be as specific as possible.
• Mark the grid as well.
4) Reading Materials:
• For next week, please read the first two chapters of Ellen Lupton's : Thinking With Type.
• Also, get a Society of Publication Designers (SPD) annual. Try to get one that was made in the past year or two. (Latest one is the 45th.)
Amazon: SPD
• Read the Crash Course in InDesign which I'll post right after this post.
***** Everything must be in two forms, one on your blog and the other printed to be reviewed in class.
Contact me if you have any questions.
good luck!
Ayca
Figure out a target audience:
• age group (make it a narrow one)
• income level (yearly)
• education level (some school/high school graduate/some college/2 yrs college/4yrs college/postgraduate)
• geographic locale (urban/suburban/rural)
• gender (male/female/gender neutral)
(think about what the target audience want, what they aspire to...)
Make a contents list for the magazine including the departments. Figure out what type of stories run in your magazine considering the concept.
2) Mood Board:
Collect inspiring sample images, a color palette, layout ideas and typography related to the topic.
Remember this swipe is helping you build a magazine, there is no right or wrong way to do it.
For swipe check our blog posts , ffffound.com, SPD, etc.
3) GQ Magazine Mark-up:
Get a GQ magazine and pick up a department page such as Manual where there are lots of little details and scan and mark it up.
• Try to describe the sections you see on the page. Body copy, headline, subhead, by line, caption, credits, rubric, folio line, etc. Be as specific as possible.
• Mark the grid as well.
4) Reading Materials:
• For next week, please read the first two chapters of Ellen Lupton's : Thinking With Type.
• Also, get a Society of Publication Designers (SPD) annual. Try to get one that was made in the past year or two. (Latest one is the 45th.)
Amazon: SPD
• Read the Crash Course in InDesign which I'll post right after this post.
***** Everything must be in two forms, one on your blog and the other printed to be reviewed in class.
Contact me if you have any questions.
good luck!
Ayca
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