Decisions, decisions, decisions! One of the most challenging aspects of any design project is choosing the typefaces. There are now more than forty thousand fonts on the market and that number is growing daily, which makes the search for the “perfect” typeface only slightly more daunting than looking for that proverbial needle in a haystack. With a little planning, however, you’ll find that selecting appropriate typefaces is far more manageable than it appears.
Here are a few basic guidelines to demystify the process and start you on your way to making the right typographic choices.
What are your goals?
Every design project poses specific requirements based on what the finished piece needs to accomplish. What are the goals of your project? A text-heavy annual report calls for a typeface with a high degree of legibility that also captures the spirit of the company; think of a face like ITC Napoleone Slab. A book cover needs a distinctive, eye-catching face that tells a story at a glance. Here ITC Juanita could be the perfect choice. A travel brochure might need a typeface that “oozes” the flavor and excitement of an exotic place, such as Arriba-Arriba, or ITC Simran. And a textbook or novel is best served by a pleasing, readable text face that doesn’t tire the eyes after many pages, such as ITC Charter.
To read the rest of the article by Ilene Strizver, click here.
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