Bierut's sketches for the MAD logo.
Go MAD.
Promotional postcards in MAD Face.
The Museum of Arts and Design at 2 Columbus Circle, designed by Allied Works Architecture.
New name, new building, new identity. New York’s Museum of Arts and Design (formerly the American Craft Museum) opened its doors this week, in Brad Cloepfil’s much talked about redesign of 2 Columbus Circle. Michael Bierut of Pentagram designed the museum’s new graphic identity, above. Check out his creative process.
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